Creative marketing agency with roots in entertainment and sports takes the next step in its growth strategy
Marketing Agency Project360 Expands
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Creating JBL’s Coolest Brand Experience
Project360 was asked: “JBL has JBL Fest in Las Vegas, how can we create something similar for EMEA?” Out of that challenge came the first JBL Snow Party in 2019, held in Val Thorens and growing into an annual winter brand spectacle.
EURO2024: From Box to Cup
In sport, authenticity travels faster than advertising. That’s why we designed a seeding campaign built around one key idea: if players celebrate with your product, the world will want it too.
Martin Garrix Academy – Designing the Experience, Twice
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Exposed: A Raw Live Concept for Global Stages
Project360 partnered with Sunnery James & Ryan Marciano and twofiftyk to create Exposed, a distinctive live show concept designed to spotlight the duo’s sound and connect more directly with their audience. Unlike their large-scale festival performances, Exposed focused on a raw, stripped-back experience—centered entirely around the music, the artists, and the crowd.
Sexy By Nature: A Worldwide Movement
Sexy By Nature began as a bold idea crafted by Project360 together with Sunnery James & Ryan Marciano. What started as a club concept evolved into a full-spectrum brand:
From Real Madrid to Feyenoord
JBL wanted to grow its presence in the world of sport. Not through big ads, but by building credibility organically, authentically and globally. The brief: get JBL seen in the right places by the right people, and make it feel part of the culture.
World Cup 2022: A Campaign Without the Badge
JBL saw a gap in the market during the 2022 FIFA World Cup. They weren’t an official sponsor, but the opportunity was too good to pass up. Project360 stepped in to shape the idea, define the strategy and lead the production, design, network and social media efforts. That campaign became the blueprint for everything that followed.
Explore by JBL: One Global Moment
Explore is a key international summit where JBL brings together distributors, partners and internal teams from around the world. It is where new products are revealed, business updates are shared and valuable connections are strengthened. More than just an event, Explore plays an important role in JBL’s global engagement.
Tomorrowland, tailored for JBL
Tomorrowland is more than a festival, it’s a global gathering. JBL wanted to use this moment to offer something special to their key relationships. Project360 developed and executed a hospitality concept that made every guest feel like a VIP.
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