JBL saw a gap in the market during the 2022 FIFA World Cup. They weren’t an official sponsor, but the opportunity was too good to pass up. Project360 stepped in to shape the idea, define the strategy and lead the production, design, network and social media efforts. That campaign became the blueprint for everything that followed.

JBL aimed to capture attention during the World Cup without official sponsorship. The task was to design a concept that felt organic, amplified brand visibility, and resonated with fans, all executed on a tight budget.

We crafted a fully integrated concept rooted in genuine football culture. From idea through strategy to final execution, we designed custom Party Boxes adorned with national team logos. We enlisted national teams, players, agents, influencers, and broadcaster contacts in our network to feature these boxes in locker rooms, training grounds, and victory celebrations.

Project360 handled everything from crafting the visual identity of the boxes and coordinating production to arranging logistics for delivery at key match moments. Each box was designed to seamlessly integrate into the football environment and feel authentic.

Our deep ties with professionals across the football world enabled us to place these Party Boxes directly in front of players and staff. We facilitated strategic influencer drops, media placements, and organic social moments.

The campaign earned significant attention for JBL during the World Cup. Social media was flooded with posts featuring the Party Boxes. Through smart guerrilla marketing and structured yet spontaneous execution, JBL gained visibility and credibility during a high-profile global moment, all without official sponsorship. This approach laid the groundwork for future campaigns, including the rollout at the European Championship.