Sexy By Nature began as a bold idea crafted by Project360 together with Sunnery James & Ryan Marciano. What started as a club concept evolved into a full-spectrum brand: a weekly radio show (Radio538, SLAM!FM, SiriusXM), bespoke merchandise, a residency on Ibiza, and curated stage hosting at major festivals including Tomorrowland, Creamfields, and Mysteryland, as well as global events like It’s The Ship in Singapore and Miami Week.

With Project360 leading every step from strategy and positioning to creative rollout, Sexy By Nature became a lifestyle phenomenon that amplified the duo’s sound and connected deeply with fans worldwide.

The goal was to build a recognisable, scalable brand around Sunnery James & Ryan Marciano that could go beyond the music. We aimed to create a cross-platform experience that felt authentic and energising, bringing together radio, merchandise, events and digital culture under a unified identity.

We designed Sexy By Nature as a complete 360° platform, including:

Radio and content
A weekly show syndicated globally, delivering exclusive mixes and weekly touchpoints with fans.

Merchandise
A line of branded apparel and accessories that captured the feel of Sexy By Nature and gave fans a tangible piece of the experience.

Stage hosting
Fully branded Sexy By Nature stages at Tomorrowland, Creamfields, Mysteryland, It’s The Ship and Miami Week, each designed with its own creative identity and line-up.

Marketing
From brand positioning to go to market strategy, we developed a holistic marketing approach. Every element, from live promotion to online rollouts, was aligned and built for scale.

Artist management
From curating stage line-ups to programming, we handled the booking and coordination of artists and ensured that Sexy By Nature maintained a consistent quality and vibe across all appearances.

Social media management
We created and executed a global digital strategy, building a loyal online community through exclusive content, storytelling, and fan engagement across multiple platforms.

Sexy By Nature became more than a music project, it was a movement. Festival stages felt immersive and intimate, and fans followed the concept from the radio show to the merchandise booth to the front row. Project360 shaped a consistent brand experience across every touchpoint, strengthening fan loyalty and building a global following.

Sexy By Nature had a multi-year global presence, driven by consistent brand storytelling and seamless execution across formats. From weekly radio to high-profile festival takeovers, the project built long-term equity for both the artists and the brand.