For the fifth consecutive year, Project360 had the privilege of organizing the iconic JBL Snow Party, and this edition was yet another great success. During EMEA’s largest consumer lifestyle event, we brought together 450 attendees for a four-day spectacle filled with innovation, entertainment, and brand engagement. Once again, we delivered an experience that combined the familiar charm of this iconic event with fresh, innovative elements such as JBL Land in Roblox, allowing JBL to bring its brand values to life in a powerful way. 

JBL wanted to further strengthen its brand positioning by increasing reach, driving purchase consideration, and generating conversions for new products during the 2024 Snow Party. At the same time, the event needed to remain innovative and continue to inspire JBL’s community without losing the familiar essence of previous editions. Additionally, this year’s event had to push the boundaries both physically and digitally. 

Project360 created a winter festival that blended music, technology and lifestyle in Europe’s highest ski resort, Val Thorens in the French Alps. In addition to product launches and performances by artists such as Martin Garrix and Tigerlily, we contributed to bringing JBL Land to life on the popular gaming platform Roblox. Here, attendees could explore JBL products, participate in digital races, and enjoy an exclusive virtual performance. 

The JBL Snow Party 2024 offered attendees a complete experience: winter adventures, live performances by world-class artists, and groundbreaking digital interactions. The physical setting in the Alps created a one-of-a-kind atmosphere, while JBL Land on Roblox added a surprising and interactive dimension. The ability to engage with JBL’s products and ambassadors both in person and virtually left a lasting impression on attendees. 

The JBL Snow Party 2024 exceeded expectations and reinforced its reputation as an iconic lifestyle event. Brand loyalty was enhanced, new audiences were reached, and JBL’s product launches were successfully supported. After five years, the event has become a powerful tradition, seamlessly blending physical and digital innovation to deepen community connections and elevate brand engagement for JBL.